Retention-Focused Email Strategy for SaaS

Most SaaS Onboarding Emails Suck.

Yours Don’t Have To.

Your users sign up. And then disappear.

I write onboarding and retention emails that bring them back, keep them engaged and drive revenue.

Users signed up. Now they’re ghosting you?

Get these 5 retention emails.

The ebook "Retention 101:  5 Emails You Can Send Now to Keep Your Users Coming Back" open on a tablet.

Get 5 Retention-Focused Email Templates. Free.

Retention 101: 5 Emails You Can Send Now to Keep Your Users Coming Back

Get 5 high-converting retention email templates, plus alternate subject lines and preview text so you can A/B test quickly.

These emails are designed to bring back inactive users, boost engagement and improve conversions.

You’ll also get the Growth by Email newsletter with tested strategies, real SaaS email breakdowns, and retention-focused case studies.

I respect your privacy. You can unsubscribe at any time.

Why Work With Love Letter Emails?

Hey there! 👋 I’m Kay, and I help SaaS teams fix their onboarding and retention emails so they stop losing users after sign-up.

You’re here because you want to build stronger relationships with your users and take your business to the next level.

And that’s where I come in.

Too many businesses miss out on the full potential of email marketing. Love Letter Emails was created to change that.

You deserve to build real connections with your subscribers and turn them into happy, loyal, paying users.

Email is more than just sending messages—it’s about developing and nurturing relationships that reduce churn, build loyalty and keep your users engaged.

I’m here to help you keep your users happy and coming back for more.

Here’s how I do it.

Retention Isn’t Just In-App. Email Brings Users Back.

Your Users Signed Up. These Emails Keep Them.

Reduce Churn & Keep Users Engaged.

Get onboarding and retention emails that drive long-term product adoption.


Learn more about how I approach retention

Turn Trial Users Into Paying Customers.

Personalized email sequences that guide users from sign-up to subscription.


Learn more about how I nurture relationships →

Drive More Revenue with Strategic Upsells.

Email campaigns designed to increase LTV through targeted upgrades.

Find out how I can help you increase revenue →

Win Back Abandoned Sign-Ups.

Automated email flows that recover lost leads and convert hesitation into action.


See how I can help you recover lost sales →

Lifecycle Emails That Keep Users Engaged.

Targeted campaigns for every stage, from onboarding to renewal.


Learn more about I design lifecycle campaigns →

Convert More Leads & Automate Nurturing.

Email sequences that qualify, nurture, and close more sales efficiently.


See how I help you generate leads and close more sales →